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Sales Marketing

Fundamentals of Selling

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20 hours
Mayukh

About Course

Sales and Marketing: Fundamentals of Selling is an online course offered by Northwestern University on Coursera, designed to teach the essential skills of effective selling and marketing. The course covers the entire sales process—from building customer relationships and identifying opportunities to closing deals and handling objections. It also explores key marketing concepts such as value proposition, customer targeting, and messaging. Learners gain practical tools to enhance communication, persuasion, and negotiation, making it ideal for professionals, entrepreneurs, and anyone interested in growing sales through strategic marketing.

What Will You Learn?

  • You will learn effective sales techniques, marketing fundamentals, how to craft value propositions, generate leads, close deals, and build lasting customer relationships using proven strategies and communication skills.

Material Includes

  • Video lectures
  • Downloadable slides and reading materials
  • Real-world case studies and examples
  • Interactive quizzes and assessments
  • Sales templates and worksheets
  • Practice exercises and role-play scenarios
  • Certificate of completion (for paid users)

Requirements

  • No prior sales or marketing experience required
  • A computer or mobile device with internet access
  • Willingness to engage in exercises and apply learned concepts
  • Recommended: Access to tools for practicing sales outreach (e.g., email, CRM software)
  • Complete quizzes and assignments for better retention and skill-building
  • Engage in course discussions and peer feedback for additional learning

Audience

  • **Target Audience:**
  • Aspiring sales professionals, marketing beginners, entrepreneurs, small business owners, and anyone looking to improve their sales techniques and understand core marketing strategies to grow their business or career.

Course Content

Sales Strategy and Marketing Techniques
**Course Summary: Sales and Marketing – Fundamentals of Selling** This course provides a practical foundation in both sales and marketing, focusing on how to effectively attract, engage, and convert customers. It explores the full sales process, including prospecting, building trust, delivering value, and closing deals. On the marketing side, it covers crafting compelling value propositions, understanding target markets, and aligning messaging with customer needs. Learners gain essential communication, persuasion, and negotiation skills through real-world examples and actionable strategies. Ideal for sales professionals, entrepreneurs, and anyone looking to drive business growth through effective selling and marketing techniques.

  • Understanding the Sales Process
  • Crafting a Strong Value Proposition
  • Prospecting and Lead Generation
  • Sales Presentations and Handling Objections
  • Closing the Sale and Building Loyalty

Instructors

Mayukh

Mayukh

3.0
3 Students
14 Courses
admin

admin

4.1
16 Students
26 Courses
B

bablu

3.3
3 Students
7 Courses
No Review Yet
No Review Yet
₹600.00
  • Intermediate
  • 20 hours
  • May 14, 2025
  • Enrollment validity: Lifetime
  • Certificate of completion

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